E-Magnify, eBizITPA Offer Tips For Generating Online Leads - 8/13/2008
Bob Fetter, E-Magnify Staff
Coming up with new leads is an issue that all marketing professionals encounter at one time or another. The good news is that the Internet offers a lot of avenues to explore in finding new leads.

Seton Hill University’s E-Magnify women’s business center and eBizITPA are teaming up to offer a webinar, ‘Essential Marketing Strategies for Generating Online Leads’ on Wednesday, Aug. 27.

The ‘Essential Marketing Strategies for Generating Online Leads’ webinar is designed for Internet users of all levels and focuses on the basics of marketing strategies from a company-wide online perspective. The webinar will explore web site design strategies that address usability and customer experience.
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How to Market Your Event - 8/4/2008
Shelly Weaver, E-Magnify Staff
By definition, event marketing is the promotion of an event. This marketing typically includes promotional activities involving an event such as a sporting or social event, designed to bring a product to the attention of the public.
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Getting Results Beyond Words - 8/4/2008
Liz Tahir, Contributing Writer
How often have you felt you were communicating clearly, only to find you have sent the wrong message? This can happen because we are concentrating on what we say (verbal) instead of how we are saying it (nonverbal).
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Pricing Considerations for Ultimate Growth - 7/21/2008
Shelly Weaver, E-Magnify Staff
Pricing is one of the four Ps of the marketing mix. The other three aspects are product, promotion, and placement. Entrepreneurs and business owners sometimes have a difficult time developing and finalizing price for their products. Being able to do so is both an art and a science. It’s also a combination of both fixed costs and implied costs.

Fixed costs are actual costs that you have into the product. Those costs include but are not limited to raw materials, design costs, and other materials. Implied costs are costs entrepreneurs sometimes overlook; costs that they put into the start-up if the business and even overlooking the increased price to deliver. These costs can also include the time it took for the entrepreneur to develop the product.
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Super Seminars: Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take! - 7/21/2008
Susan Friedmann, CSP, Contributing Writer
Seminars, workshops, boot camps and other educational programming is very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: our value is largely determined by how much we know and what we can do with that knowledge.
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Microlending: A Viable Funding Avenue - 7/14/2008
Joanna Markle, E-Magnify Staff
You may have heard the terms “microlending”, “microloan” or “microcredit” in recent financial news. Microcredit, in which very small loans are made to lower income entrepreneurs or those who are considered “unbankable” by traditional lenders, has in terms of its concept, been in existence as far back as the mid-20th century and perhaps even earlier.

In some developing countries, microcredit has been used as a tool for socioeconomic development, as it can allow very low-income individuals access to financing that otherwise would not be made available to them.
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Social Networking - A Must For Businesses Large and Small - 7/14/2008
Shelly Weaver, E-Magnify Staff
Social networks are the new business communication tools that business owners and leaders tend to overlook, but shouldn’t. The scope of these expansive networks can lend to a multitude of opportunities that might not otherwise be available.

On the subject of social networking, what you don’t know can hurt you. These networks create opportunities for businesses that would not previously have been conceivable. One avenue to approach is to follow blogs and ‘doers’ in your industry as well as that of other industries to keep up with the fast-paced environment.
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