Pricing Considerations for Ultimate Growth - 7/21/2008
Shelly Weaver, E-Magnify Staff
Pricing is one of the four Ps of the marketing mix. The other three aspects are product, promotion, and placement. Entrepreneurs and business owners sometimes have a difficult time developing and finalizing price for their products. Being able to do so is both an art and a science. It’s also a combination of both fixed costs and implied costs.

Fixed costs are actual costs that you have into the product. Those costs include but are not limited to raw materials, design costs, and other materials. Implied costs are costs entrepreneurs sometimes overlook; costs that they put into the start-up if the business and even overlooking the increased price to deliver. These costs can also include the time it took for the entrepreneur to develop the product.
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Super Seminars: Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take! - 7/21/2008
Susan Friedmann, CSP, Contributing Writer
Seminars, workshops, boot camps and other educational programming is very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: our value is largely determined by how much we know and what we can do with that knowledge.
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Microlending: A Viable Funding Avenue - 7/14/2008
Joanna Markle, E-Magnify Staff
You may have heard the terms “microlending”, “microloan” or “microcredit” in recent financial news. Microcredit, in which very small loans are made to lower income entrepreneurs or those who are considered “unbankable” by traditional lenders, has in terms of its concept, been in existence as far back as the mid-20th century and perhaps even earlier.

In some developing countries, microcredit has been used as a tool for socioeconomic development, as it can allow very low-income individuals access to financing that otherwise would not be made available to them.
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Social Networking - A Must For Businesses Large and Small - 7/14/2008
Shelly Weaver, E-Magnify Staff
Social networks are the new business communication tools that business owners and leaders tend to overlook, but shouldn’t. The scope of these expansive networks can lend to a multitude of opportunities that might not otherwise be available.

On the subject of social networking, what you don’t know can hurt you. These networks create opportunities for businesses that would not previously have been conceivable. One avenue to approach is to follow blogs and ‘doers’ in your industry as well as that of other industries to keep up with the fast-paced environment.
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Be More Successful - Create "ME INC." - 6/16/2008
Karla Brandau, CSP
In our chaotic lives filled with confusing messages from a plethora of competitors, a personal brand makes you impossible to ignore and prevents you from becoming a commodity like wheat, sugar or coffee beans. Commodities are bought and sold every day on the world market with their prices determined by supply and demand forces. The brand with the best perceived value has the advantage and achieves greater results.

The days are gone when you could just show up, do your work, and expect to get noticed. In our global economy, bright and brilliant people all over the world compete for the same positions. Many are willing to work for commodity-like prices. Developing your "Me Inc." will brand yourself and create a distinctive value enabling you stand above your closest competitors. This is true whether you are an entrepreneur, a small or mid-size business owner, or an individual pushing for a promotion to the executive suite.

Personal branding is a natural aspect of how people evaluate one another. You don't need a master's degree in marketing to put it to work. Personal branding lets you control how other people perceive you. You're telling them what you stand for but in a way that's so organic and unobtrusive they think they've developed that perception all by themselves.
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Becoming A Business Plan Pro - 6/16/2008
Shelly Weaver, E-Magnify Staff
Are you a PRO? Business Plan PRO is the everything-you-need-to-know software that is everything you need to write a successful business plan. You can get started quickly with over 500 real-life example plans that provide the inspiration you need to get going quickly and finish easily. You will save time with the EasyPlan Wizard that guides you through every step of the process and automatically creates a structure that fits your unique plan and business needs.

Diane Gregory of Mercy & Means in Ford City, PA states “The Business Plan Pro made me a pro, the software made me an expert by taking my notes and ideas and developed them into a professional document.” Diane finds Business Plan PRO “easy to use,” and said the software broke the steps down so she could run with it. Diane also said, “Business Plan PRO was money well-invested in her business.”
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E-Magnify Offers Business Counseling in 27-County Territory - 6/3/2008
Bob Fetter, E-Magnify Staff
Seton Hill University’s E-Magnify women’s business center provides direct client counseling for women interested in starting, growing, or sustaining a business in the center’s 27-county territory.
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