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August 6, 2008
e-magnify... focusing women on the world of business!
Seton Hill University's E-Magnify®
women's business center:
focusing women on the world of business!
Features
- SBA Broadening Focus On Financial Literacy, Entrepreneurial Education
- How To Market Your Event
- Coming Soon: WriteIdea Business Plan Competition
- E-Magnify, NuRelm Educating Businesses On "Driving Traffic To Your Web Site"
- E-Magnify, eBizITPA Teaming Up For "Essential Marketing Strategies for Generating Online Leads" Webinar
- Getting Results Beyond Words
- Calendar -- Selected Events
1) SBA Broadening Focus On Financial Literacy, Entrepreneurial Education
By U.S. Small Business Administration
WASHINGTON – The U.S. Small Business Administration is re-launching one of its primary entrepreneurial training divisions to broaden its focus into a one- stop shop for information on how to start, maintain or grow a small business, including an emphasis on financial literacy.
 The newly renamed Office of Entrepreneurship Education (OEE) will be a division of the Office of Entrepreneurial Development, which provides small business training, counseling and access to resources.
“SBA is excited to re-launch the Office of Entrepreneurship Education because it will help build small business ownership and strengthen SBA’s focus on improving the economies of underserved markets through small business ownership,” said SBA Acting Administrator Jovita Carranza. “It will also help us move forward President Bush’s agenda to increase financial literacy, which is critical to advancing America’s economy.”
“Financial education is a critical first step to owning your own business,” said Council Chairman Charles Schwab. “With the SBA's leadership, would-be entrepreneurs are going to have access to the kind of financial education necessary to be successful."
Read more on the SBA's efforts to broaden their focus
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2) How To Market Your Event
By Shelly Weaver, E-Magnify Staff
By definition, event marketing is the promotion of an event. This marketing typically includes promotional activities involving an event such as a sporting or social event, designed to bring a product to the attention of the public.
No longer do you want to market your event at the last minute or ‘shotgun’ style. This method will often lead to an unsuccessful endeavor. Developing a plan of attack is the first task at hand as you are planning your opening, event, or conference. Identifying your target audience is just as important. Will you be driving your message to children, teens, young parents, women, business professionals, or entrepreneurs?
Your audience will determine your overall marketing vehicles. Determining how large your audience will be is vital. Whether it is an intimate group workshop or a grand-scale fair you have to estimate your need for attendees to cover your costs and consider your space.
Find out more about you to market an event
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3) Coming Soon: WriteIdea Business Plan Competition
Calling all entrepreneurs! Seton Hill University’s E-Magnify women’s business center is partnering with Southwestern Pennsylvania Keystone Innovation Zones (Washington/Fayette, Waynesburg, and Westmoreland) and their partners to bring WriteIdea to southwestern Pennsylvania.
WriteIdea is a unique business plan competition targeting entrepreneurs to award cash prizes for the best business plans written to start a business in Fayette, Greene, Washington, or Westmoreland Counties in Pennsylvania.WriteIdea will launch in late Summer 2008.
Stay tuned for the official launch of WriteIdea!
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4) E-Magnify, NuRelm Educating Businesses On "Driving Traffic To Your Web Site"
By Shelly Weaver, E-Magnify Staff
Seton Hill University’s E-Magnify women’s business center and NuRelm, an E-Business Solutions company based in Uniontown, Pennsylvania, have partnered to offer a free workshop, “Exploring Interactive Web Site Tools”. The workshop is geared toward companies of all sizes and offers the basics of interactive web sites for entrepreneurs and business people, is scheduled for Tuesday, September 16, 2008 from 10am-noon or 1pm-3pm at the Diversity Business Resource Center (DBRC) in Pittsburgh, PA. Participants should register in advance by visiting www.nurelm.com or calling E-Magnify at 724-830-4614 as seating is limited.
“Entrepreneurs and business people want to learn the tools that will make them successful online with interactive websites being the wave of the future,“ said Seton Hill University’s E-Magnify Director, Jayne H. Huston. “This partnership offers an opportunity for E-Magnify to expand its services to meet the needs of small businesses in the Pittsburgh region.”
 The focus of the workshop will be geared towards learning the critical steps to learning RSS Feeds, eNewsletters, online video, podcasting and more. Attendees will be trained on how to understand blogging and social networking and other interactive communication create and its compelling content.
“Come and explore interactive online tools with NuRelm and Seton Hill University’s E-Magnify,” said Heather Jewell, Manager of Marketing and Administration for NuRelm. “Learn how the latest interactive Web Site tools work and how they can boost your business with the Web, said Jewell.”
For more information about educational and training opportunities available through Seton Hill University’s E-Magnify or to register for an upcoming training event, please contact E-Magnify at 724.830.4605 or send an e-mail to info@e-magnify.com.
Register now for the afternoon session!
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5) E-Magnify, eBizITPA Teaming Up For "Essential Marketing Strategies for Generating Online Leads" Webinar
Seton Hill University’s E-Magnify women’s business center and eBizITPA (The Center for eBusiness and Advanced Information Technology), based in Erie, Pennsylvania, have partnered to offer a webinar, ‘Essential Marketing Strategies for Generating Online Leads.’
The ‘Essential Marketing Strategies for Generating Online Leads’ webinar is for Internet users of all levels and focuses on the basics of marketing strategies from a company-wide online perspective. This webinar will explore web site design strategies that address usability and customer experience. Participants will gain an understanding of these elements as well as how to create landing pages that are engaging and will capture visitor’s attention and tactics for creating forms that qualify and nurture potential leads.
The webinar is scheduled for Thursday, August 28, 2008 from 10:30am – noon at a cost of $49. Participants should register online by August 26 at 12 noon, by visiting www.ebizitpa.org/education/registration/index.asp. For questions or assistance with the online registration process, registrants should call 724-830-4605. 
“Entrepreneurs are moving more toward starting and growing their businesses on the Internet. As a means to grow their business, developing an understanding of marketing strategies and their measurements is essential in effective e-commerce endeavors,“ said Seton Hill University’s E-Magnify Director, Jayne H. Huston. “We are pleased to partner with eBizITPA, a recognized leader in online education and training, to offer this webinar to meet the needs of small businesses in our online community.”
"No matter what type of business you have, employing effective Web site design and marketing strategies is essential, said Carrie Teetzel, Director of Education Programs, eBizITPA."
For more information about educational and training opportunities available through Seton Hill University’s E-Magnify or to register for an upcoming training event, please contact E-Magnify at 724.830.4605 or send an e-mail to info@e-magnify.com.
Register for "Essential Marketing Strategies for Generating Online Leads"!
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6) Getting Results Beyond Words
By Liz Tahir, Contributing Writer
How often have you felt you were communicating clearly, only to find you have sent the wrong message? This can happen because we are concentrating on what we say (verbal) instead of how we are saying it (nonverbal).
The delivery of a message is as integral as the words in a message. We can't persuade others to our point of view when we send a mixed message. How does that happen? It happens because when there is an inconsistency between the nonverbal and the verbal messages, the receiver will overwhelmingly choose to believe the nonverbal to be the correct meaning.
Researchers have said that 75 percent of communication is nonverbal. Some feel strongly that this figure is as high as 90 percent. Yet we spend most of our time and effort concentrating on the verbal part of our negotiation, which will have only a 10 to 25 percent impact on the outcome of our communications. Nonverbal messages can be communicated by a handshake, smile, gesture, body motion, tone of voice, the look in the eye, touch, scent, environment, body adornment, and personal space.
Continue reading about how to get better results beyond words
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7) Calendar -- Selected Events
The calendar on e-magnify lists regional, national, and international seminars, conferences and forums on all aspects of business. Below are some selected events. Please visit e-magnify for additional events and guidelines on submitting events for the website calendar.
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Comtemporary Business Women's Luncheon
August 8, 2008, Noon-1:30pm
The Boulevard, 5155 Route 30, Greensburg, PA
You are responsible for the cost of your lunch. Most of the time lunch will be off the menu; however, the restaurant may require a one or two choice menu resulting in the same price for everyone. A Monthly Newsletter will be e-mailed to you indicating the date and restaurant 3 months ahead of schedule (once the first two months have been established). It will be necessary for you to e-mail your reservation. RSVP will not be necessary if not attending. Give a one-minute-and-thirty-second commercial about your business. We are interested in you! You are encouraged to bring brochures, pamphlets, and business cards to promote your business. Our newsletter will indicate approximately how many. Sorry, no products please. Attend three months and you get to be featured in the monthly newsletter for free.
Cost: Free
Driving Traffic To Your Website
August 12, 2008, 10am-noon or 1pm-3pm
Diversity Business Resource Center, 700 River Avenue, Pittsburgh, PA
Seton Hill University’s E-Magnify women’s business center and NuRelm, an E-Business Solutions company based in Uniontown, Pennsylvania, have partnered to offer a free workshop, “Driving Traffic To Your Website”. The workshop is geared toward companies of all sizes and offers the basics driving traffic to your business's website. Participants should register in advance by visiting www.e-magnify.com or calling E-Magnify at 724-830-4614 as seating is limited.
For more information about educational and training opportunities available through Seton Hill University’s E-Magnify or to register for an upcoming training event, please contact E-Magnify at 724.830.4605 or send an e-mail to info@e-magnify.com.
FEE: Free
Register now for the afternoon session!
WSBA After Work Network
August 14, 2008, 5:30pm-7pm
Willow Restaurant, 634 Camp Horne Road, Pittsburgh, PA
This event will host a casual networking for men and women in business or professional. This event will be held the third Friday of every month from 5:30-7pm at locations that will be centrally located to Pittsburgh. This is an open networking event so there is no membership needed to attend. To pay via PayPal please visit http://smallbiz.meetup.com. All attending our event will be highlighted in the WSBA newsletter, which is circulated at all WSBA events. The newsletter is also forwarded to area business organizations and area chambers of commerce.
FEE: $2
8th Annual IT Network Golf Outing
Quiksilver Golf Club
August 14, 2008, 10am-7pm
2000 Quiksilver Road, Midway, PA
Enjoy a day of golf on the same course that has hosted the Senior PGA Tour and the Ben Hogan Tour as you make connections with Pittsburgh Technology Council members at the 8th Annual IT Network Golf Outing. Nestled among southwestern Pennsylvania's rolling hills, Quicksilver Golf Club's fairways are lush and its greens fast and true. Enjoy lunch, prizes and a cocktail reception to wrap up the day. Make the most of this opportunity to treat your peers, prospects, customers and potential business partners to a day of networking and fun. Reserve your foursome today for this sell-out event and we'll see you on the course!
Format: Scramble
Cost: $550 Foursome | $275 Twosome | $150 Single
Register: www.pghtech.org | events@pghtech.org| 412.918.4229
Thanks to our IT Network Champions: Buchanan Ingersoll & Rooney PC and CIBER.
Event Sponsors: DQE Communications (Refreshment Cart), FiberTech (Lunch) and SAP (Hole-in-One).
She Said It
"The woman who can create her own job is the woman who will win fame and fortune."
-Amelia Earhart, Aviator
Is there a topic or event that you'd like to see featured on e-magnify? We welcome your input and feedback. You can reach us at info@e-magnify.com.
You can SUBSCRIBE to e-magnify Extra! by becoming a member of e-magnify.
Save The Date!
Driving Traffic To Your Web Site (with NuRelm) - August 12, 2008
Register Online now!
Essential Marketing Strategies for Generating Online Leads (with eBizITPA) - August 28, 2008
Register Online now!
Exploring Interactive Website Tools (with NuRelm) - September 16, 2008
Register Online now!
PA Governor's Conference- Oct. 2, 2008
David L. Lawrence Convention Center
WEDO - Oct. 21, 2008
Site To Be Determined
Seton Hill University E-Magnify's 12th Annual Business Conference - The Westin Pittsburgh Convention Center March 20, 2009
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