WHAT: Web Site Design and Online Marketing Essentials

This Webinar will cover:
- Strategies of Web site complexity

- Web site purposes
- Home page design
- Navigation strategies that make sense
- Writing copy for the Web
- Interactive lead generation
- Measuring eMarketing success

Driving prospects and customers to your Web site is key to successful online marketing. But what happens when they get there? Whether you focus on B2B or B2C online marketing, this workshop shares ways to create small Internet marketing solutions that generate leads and add customer value. Also, learn Web site design tips and tricks that improve visitor conversion rates. Plus, you’ll discover the hot trends for Internet marketing strategies to drive traffic to your Web site and add value for visitors.

WHO: Cathy von Birgelen is a tech-savvy strategic marketing consultant with more than 20 years of demonstrated business experience in all functions, including planning, analysis, marketing and finance.

 

With broad experience in eMarketing and business development efforts for diverse companies. von Birgelen has consulted with many national and regional clients including: GE, Choice Hotels, P&G, Holcombs, Howard Industries, Troyer Farms, Gannon University, Blair.com, CrossingPointe.com, the Center for eBusiness and Advanced IT and Knowledge Park at Penn State Erie, The Behrend College. von Birgelen is a past president of the Erie Advertising Club and served on the NSSEA Internet Strategy Task Force. She is an active member of the Direct Marketing Association.

WHEN: Tuesday, April 17, 2007, from 9 a.m. to 10:30 a.m., ET.